5 February 2008

TheTrainline, the UK's leading independent rail retailer, has appointed Vizeum as its media agency to help reposition the brand.

The agency won the account after a strategic pitch against both the incumbent agency Manning Gottlieb OMD and PHD. The review follows the appointment of DLKW as TheTrainline's creative agency earlier this month.

Vizeum demonstrated its ability to provide media strategies using integrated insights based on digital and customer data. Stuart Newman one of the Managing Partners at Vizeum commented, "We are delighted to be working on a brand that has a fantastic opportunity ahead, who will benefit from all of our strategic, digital and data planning expertise."

TheTrainline's Ben Pearson said, "We're delighted to be working with Vizeum. They demonstrated the tools and the depth of insight needed to exploit the huge opportunity we have with our brand."

TheTrainline is the leading UK rail ticket retailer and rail ticket information provider, offering fast and easy access to timetables, fares, reservations and tickets through its Internet site and contact centre operations in the UK train travel sector. In addition to its own website, www.thetrainline.com, it operates retail websites for 14 of the 21 Train Operating Companies as well as providing a rail business travel service direct many blue chip corporations and travel agents.

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Notes to the editors:

About TheTrainline
TheTrainline is the leading UK rail ticket retailer and rail ticket information provider, offering fast and easy access to timetables, fares, reservations and tickets through its Internet site and contact centre operations in the UK train travel sector. In addition to its own website, www.thetrainline.com, it operates retail websites for 15 Train Operating Companies who sell rail tickets online, as well as providing a rail business travel service direct to a number of blue chip corporations and travel agents.